Businessmen asked to cash in on opportunities in Africa

Highlighting Africa as one of the world's most promising untapped trade frontiers, Malawi Honorary Consul in Karachi Abdullah Zaki has urged Pakistan's business community to shift focus beyond traditional export destinations and capitalise on the immense commercial opportunities available in Malawi and the wider African region. "Products costing merely 25 cents in Pakistan are being sold in Malawi for as much as 95 cents, demonstrating the extraordinary profit margins available through direct exports," he said, while stressing that Pakistan must bypass intermediary markets and establish direct commercial linkages with African countries. He was speaking at a meeting at the Karachi Chamber of Commerce & Industry (KCCI), attended by Businessmen Group (BMG) Chairman Zubair Motiwala, KCCI President Rehan Hanif and other business community representatives. Zaki stated that although many Pakist...